Why We Love Membership Sites!
Membership websites are amazing for lots of reasons we will go into shortly. But first, who uses membership websites? If you have customers then you have a reason for a membership website. Here are 5 of the reasons membership websites rock and you should think about using one in your business.
1. They Encourage Returning Visitors
Top of the list is they encourage people to return back to your site over and over again. This is one of Googles key metrics for deciding to show your website in the search results. Basically Google think if people come back to your site over and over again then it must be good so they show it higher in search engine results.
2. They build relationships with your customers
By delivering VIP / Exclusive or Members Only content you are adding value to your existing customers and that can only be a good thing for your relationship with them. Imagine all you know and can share to serve your customers to get them better results. All that content can sit behind a members area to keep your customers engaged with you and help them buy from you again in the future.
3. You can leverage your time
Do you find yourself answering the same question over and over again for customers? Creating a helpful hints section can answer these questions for you so you don’t have to keep answering the same questions over and over. You deliver great value but save time too, perfect!
4. You will solve problems for people
One of the most powerful ways to get sales is to solve people’s problems and membership sites do that. You will offer massive value and build your customers into raving fans instantly so they go on to recommend you to everyone they know.
5. You will create exclusivity
Everyone wants to feel special right? By having a zone where only certain people can access the content you will create exclusivity. Feeling like you are part of something exclusive will make your customers feel valued and part of a community. This will help you to build long term relationships with your customers.