This company’s shop for specialist race & track motorcycle parts had previously existed online as a sequence of product categories and lists.

Having been supplying quality products for premium marques and working with some of the biggest names in British racing since 2005, Moto 46 recognised the need to upgrade their online presence, so as to better reflect their prestige status in the industry.

Such is Moto 46’s niche position in the market, their website needed to be accessible to those in the trade as well as individual bike owners.

Both types of customer will invariably use a precise search for an individual part or accessory via a search engine, then proceed via a link to the website.

Each of the hundreds of individual product pages contains specifically optimised content and imagery, ensuring high returns every time.

The content is optimised for broader and more vague searches too – ‘Cordona race parts’ yields a page one return on a Google search.

General navigation throughout the site is fast and uncomplicated, enabling a smooth browsing experience for the user across all types of devices. This is an important consideration for all websites, but never more so than on a site containing such a high volume of products.

By definition, customers of Moto 46 are accustomed to high speed and precision, so it was essential for their website to deliver both.