This project exemplifies how an independent small business can be elevated to a high, standout position on Google search returns, even in a marketplace that at first glance appears saturated.

Recognised immediately by us as a new, locally-focussed SME with a positive ethical identity and direction, Mountain Carpets & Flooring offer a simple but beautifully effective local USP, with their mobile showroom and personal service offered by the proprietor, Tommy Mountain.

Everything else on this site is built from that foundation point, from background on the proprietor’s experience and expertise in the flooring trade to the range of services offered, along with imagery and customer testimonials from completed installations.

Eye-catching, stylish aesthetics are a top priority on a site such as this, coupled with the ability to stand out not only from other independents, but also the national chains.

With that in mind, it was crucial that we did not mimic national chains’ styles, avoiding the use of gaudy ‘sale now on’ banners. Instead, Mountain Carpets & Flooring’s strong corporate identity is reinforced throughout within both content and imagery, with focus at all times on the intimate relationship between customer and local independent business, along with the consistent delivery of superior service levels this association brings.

Mountain Carpets & Flooring consistently keep their website to our ‘Three Rs’ rule – keeping website content readable, recent and relevant – with regular additions of customer testimonials, images and overviews of selected recent projects, along with news items keeping customers apprised of additions to their product range and monthly promotions.